While undergoing many projects and in the run to make your site appear better in search engine. SEOs should not forget some simple things.
The following are the top 5 techniques you should consider.
- Quality Content is King
Everyone in the SEO industry has heard that “content is king”. The last goal of search engines is to provide the most appropriate content result to their users. It’s not easy to create content that goes well with the searched query and answers the users query so that they wouldn’t need to jump to the next option in the search engine results pages.
Also, remember that content is not about keywords anymore. Google has become a lot smarter in terms of understanding what an article is about. Now, it is necessary that you avoid keyword stuffing and instead writing some kid f promotional write-up, one has to write user-friendly content.
- Mobile SEO is a Must
Recently, mobile-friendliness algorithm was announced by Google. This was done to provide mobile browsers better experience. Mobile traffic has surpassed desktop searches in terms of inbound web traffic. Google is giving priority to sites which are mobile friendly and making their search result more users friendly for mobile users
It was observed that traffic coming on site from mobile has increased rapidly in the recent times. So, if one is not having their site mobile friendly then their site is lacking the race of SEO
- Social Signals are Becoming More Important
Now –a-days when everyone has become hyperactive on social handles, Google also says that promoting your website on social handles will helps in increasing website traffic and brand awareness. Google always emphasize webmasters to use Google+ to promote their content.
On the other end Google constantly denies that they use social mentions as one of the factors in determining a site’s rankings. However, it is only good for them to start using social signals as these indicate great user engagement. Content that gets syndicated a lot on social handles merely get links from other blogs, which may improve search rankings.
- Online Security is now an Important Factor in Rankings
The use of security certificates and HTTPS instead of HTTP are also some ways to increase your websites ranking in the search engines and build trust in the eyes of your visitors as well. Google is giving priority to secure websites, especially when it comes to an ecommerce website. Professional website development service providing companies keep this thing in mind and use security certificates or HTTPS in order to make their website more secure.
- Visual-based Content Drives Tons of Traffic
The World Wide Web is fast becoming a visible collection, with an incredible number of sites making use of high-quality pictures, details design, GIFs, and video clips to advertise material and enhance customer involvement. According to research, video clips and well written content are more effective at maintaining the interest of guests than conventional written text.
It’s suggested companies use visual mediums like Pinterest and infographics obtains more visitors to their web page. They’re creatively attractive and help to catch audiences’ interest.